Lyxor — Smart Beta

Lyxor needed to get across the ins and outs of their ‘Smart Beta’ product. So naturally we sent Kevin into space to rustle up some cosmic metaphors. He didn’t disappoint. Here is the footage he sent back to us.

I created the visual style and assets for a series of motion graphics. Using a number of visual metaphors to circumvent what could have become a highly stat-driven, and therefore hard-to-localise, approach. This here shooting star is actually a graph. Bazzzing.